The community is becoming increasingly important. This includes not only fans of the company's own brand, but also partnerships, customers and suppliers. They all play a central role in the success of their own company.
But building and rewarding a strong and loyal community, retaining them for a long time, and aligning their goals with your own is not easy.
Unless you make them shareholders of your own company and thus create a win-win situation. With tokenized shares, this is easier today than ever before.